Jason Cheong. Capital, by design.
Hi, I'm Jason Cheong, an investor in Sydney backing the next generation of companies changing the world.
VOLUME 01 / COMPANIES I HAVE BACKED
Portfolio
Eight companies, one chapter each. Hover the page to lift it, click to turn, or pick a name.
Can your startup escape?
Set where you are today and where you want to be. Then guess the growth rate you'd need, every single year, before you look.
Growth needed, every year
Make your guess, then reveal.
When I ran this with a team, nobody guessed above 40%.
Ten books to read
Tap a title for the takeaway.
Care about your craft: automate the repetitive, fix broken windows early, and keep your code easy to change.
The data behind great engineering teams: ship small, ship often, and measure the things that actually predict performance.
The story of how the internet was really built, by a handful of people who just started connecting machines.
If people misuse a thing, blame the design, not the people. Affordances and feedback beat instructions.
The case for simplicity and wit from the master of the logo: good design is intelligence made visible.
How habit-forming products work through trigger, action, reward and investment, and the duty to use that responsibly.
A clear-eyed look at what artificial intelligence could mean for work, society and the long-run future.
A practical guide to working alongside AI: treat it as a capable, flawed teammate and learn where it helps.
What happens to jobs and the economy as automation moves from the factory floor into knowledge work.
A roboticist on how the machines we build will reshape everyday life, and the choices we still get to make.
Happy reading.